Brian B. Potts

Led technology strategy for diverse businesses, improving operational efficiency by 38% through the implementation of cutting-edge technologies.

Drove revenue growth of 63% by aligning technology strategies with core business objectives and implementing innovative solutions.

Bridged the gap between business needs and technological capabilities, optimizing decision-making and enhancing overall growth and efficiency.

Grew a strategic Partner Program within the world's largest IT Distributor, boosting partner engagement by 78% through a focus on 5G connectivity solutions.

Spearheaded business development initiatives, expanding partner focus from SMB to Enterprise, Strategic, and Public Sector segments, driving 52% revenue growth.

Forged strategic partnerships between direct sales and channel teams, streamlining deal closures and increasing collaboration by 68%.

Directed the development and execution of the Indirect Sales Channel Program, achieving a sustainable growth model and increasing revenue share by 41%.

Expanded the product portfolio to establish Vector Security Networks as a leading provider for Network, Managed Network Services (MNS), and Security, increasing market presence by 23%.

Enhanced brand visibility and secured new business opportunities by representing the company at North American trade shows and industry events, growing the client base by 28%.

Drove partner sales revenue growth from $6M to $200M across the Southeastern US by 2016, earning CRN 5-Star Partner Program designation (2015-2017).

Onboarded and trained 20 new partners, with 16 achieving Platinum status, while managing key relationships with The Agent Alliance and SYNNEX Corporation.

Collaborated with business leaders to design and sell solutions for major accounts including Delta Air Lines, FIS Global, and BB&T, enhancing revenue growth and market presence.

Developed the foundational channel strategy, facilitating Verizon's transition from direct to indirect sales and achieving CRN 5-Star Channel Program status in 2014.

Managed a team of 10 reports (8 direct, 2 indirect), successfully onboarding and training new partners, with 16 out of 20 achieving Platinum status.

Led the channel rebranding initiative, shifting focus to upmarket partners and solutions, and established comprehensive protocols for recruitment, training, compensation, and marketing.

Managed partner relationships across the Southern US, expanding the OTM partner footprint and launching a new telesales campaign, achieving 525% and 482% of plan in 2008 and 2009, respectively.

Consistently exceeded annual performance objectives by generating an average of $5M in new revenue annually, surpassing targets of $1.5M to $3M through strategic partner collaboration.

Recruited and developed 2 of the top 3 strategic partners, implementing campaigns that maximized performance and accelerated market entry.

Spearheaded business development and sales leadership, securing engagements valued from $125K to $1M with Fortune 500 clients including BMW, BP, Hyundai, Panasonic, Samsung, and Abbott Laboratories.

Successfully navigated complex challenges to secure a $750K agreement with Hyundai, deploying software in their first US production facility and centralizing foreign trade activity management.

Expanded Integration Point's market footprint by leveraging strategic partnerships and innovative solutions, significantly contributing to revenue growth and market presence.